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ValueClick, Inc. (VCLK)

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NASD \ Services \ Advertising Agencies

ValueClick, Inc. is one of the world's largest internet marketing companies. The company helps advertisers acquire customers and publishers to maximize revenue. The company's clients include eBay, Wells Fargo, Dell, and HP. ^[1]

1 Company Analysis
2 News Feed
3 Risks
- 3.1 Shady Marketing Practices
4 Research Links
5 Options
6 Notes

Today

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Funds w/ VCLK:	94
Rank:	258 / 351

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Company Analysis

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News Feed

10/09/08 4:10 pm	VALUECLICK INC/CA Files SEC form 8-K, Change in Directors or Principal Officers (EDGAR Online)
10/09/08 2:10 pm	Ready, Tech, Slow (at Motley Fool)
10/09/08 7:10 am	Analysts Lower Q3 Estimates For Online Ad Revenues; Offline Still Looks Worse (paidContent.org)
10/08/08 7:10 pm	ValueClick shares sink on display ad worries (AP)
10/08/08 9:10 am	ValueClick: BofA Cuts Rating On Display Ad Weakness (at Barron's Online)
10/08/08 6:10 am	UPDATE - RESEARCH ALERT-BofA cuts ValueClick to neutral (at Reuters)
10/08/08 4:10 am	ValueClick downgraded by Banc of America Sec (Briefing.com)
10/07/08 1:10 pm	Web ad sales dipped from previous quarter (AP)
10/06/08 2:10 pm	Get Ready for the Bounce: Nasdaq Edition (at Motley Fool)
10/03/08 10:10 am	Google: Time To Cut Estimates (at Barron's Online)

More News...

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Risks

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Shady Marketing Practices

ValueClick's competitors allege the company engages in misleading or unethical marketing practices.^[3] As much as one third of ValueClick's revenue may be obtained through Aggressive Marketing Tactics in violation of FTC guidelines. The following is excerpted from this industry report,

"Growth from Unsustainable, Aggressive Marketing Tactics: We believe that lead-gen activities represent one-third of VCLK revenue and that the following tactics may not be sustainable: 1) Using the word “free” when multiple purchases are required, possibly in violation of FTC guideline 251.1, 2) Using lengthy surveys to generate email addresses (personally identifiable information) for resale to marketers without sufficient disclosure (discussed in HR 964), 3) Pervasive trademark infringement, as alleged in a lawsuit by Wal-Mart against VCLK’s WebClients unit (settled March 2006), 4) Lack of fulfillment of incentives for consumers who have completed eligibility requirements, which may violate Direct Marketing Association rules."

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