User:Khartand/ELY

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WSJ Article 3/21/2007

On March 21, 2007, Worth Civils of Wall Street Journal wrote an article titled "Should Investors Take a Swing With Shares of Callaway Golf?" on Callaway, summarizing opinions of Wall Street Analysts (both Bulls and Bears). Here's a summary:

The Bull case:

• Callaway has strong brand reputation, market share leadership and strong pro endorsement. The article calls Callaway as the "Winnebago" of Golf... (I would probably prefer to call it the Dom of Golf or Prada of Golf)
• Broad portfolio accross segments and price points. It is introducing 16 new products by June 2007, marking the "most-aggressive" period of product introductions in Callaway's history.
• Strong Management and good plan to cut costs by among others, cutting jobs and automation.

The Bear case:

• As it was noted in the main page, golf market is stagnant, especially in the US.
• Top Flite brand that the company acquired from Spalding in 2003, is an excess bagage.
• Increased competition. Nike emerges lately as strong competitor, and Taylor Made does not seem to be too hesitant to cut prices.

Here's the full article (requires subscription). --khartand 16:49, 21 March 2007 (PDT)