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Electronic Arts Inc. (ERTS)

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NASD \ Technology \ Multimedia & Graphics Software

Electronic Arts (EA) (NASDAQ: ERTS) is an American developer, marketer, publisher, and distributor of computer and video games. and, as of the early 2000s, EA has become the world's largest third-party publisher. EA's most successful products are sports games published under their EA Sports label, games based on popular movie licenses and games from long-running franchises like 'Need for Speed', 'Medal of Honor' and 'The Sims'. The company has also been the subject of criticism, most notably for its business tactics, employment policy and supposed lack of innovation.^[1]

1 Background
2 Company Analysis
3 News Feed
4 Risks
5 Research Links
6 Options
7 Notes

Today

Max

Funds w/ ERTS:	420
Rank:	71 / 351

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Background

For more on the history of ERTS, please see Wikipedia section

Established in 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for their games. EA was just a publisher for its first few years and exclusively published for home computers, but began developing games in-house in the late 1980s and started supporting consoles in the early 1990s. Also in the 1990s, EA expanded by acquiring several successful developers.^[1]

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Company Analysis

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News Feed

12/02/08 6:12 am	Video Game Misfires (at Forbes.com)
12/02/08 12:12 am	A Very Fresh Prince (at Forbes.com)
12/01/08 11:12 am	UPDATE - Redstone sells stake in Midway Games-filing (at Reuters)
12/01/08 11:12 am	Stocks on Sale for the Holidays (at CNBC)
12/01/08 8:12 am	Four Best Ways to Invest in Video Games (at Seeking Alpha)
12/01/08 2:12 am	NetDragon Enters into Agreement with EA to Develop New Online Game -- Dungeon Keeper Online (PR Newswire)
11/28/08 5:11 pm	Learning To Play Catch-Up In A Bad Economy (Investor's Business Daily)
11/28/08 3:11 pm	[audio] Money Markets and More for Monday, December 1st [6.6 min] (at MarketWatch)
11/26/08 1:11 pm	GM Checks the Cushions for Spare Change (at Motley Fool)
11/26/08 10:11 am	[video] Video Game Sales on a Roll [3.0 min] (at MarketWatch)