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ABERCROMBIE & FITCH (ANF)

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1 Company Analysis
2 News Feed
3 Risks
4 Research Links
5 Options
6 Notes

Today

Max

Funds w/ ANF:	186
Rank:	174 / 351

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Company Analysis

Abercrombie started as a gentleman's brand back in 1892; it was notable for being worn by Theodore Roosevelt's more well-heeled Rough Riders when they trained and when they stormed San Juan Hill. It was known as a prep school brand up for most of its existence, but in teh 1980s had fallen somewhat out of favor. Then, in the 1990s, a marketing campaign focused on homoerotic imagery and nearly-nude teenage girls brought the brand back to prominence. It focuses on lifestyle clothing - i.e., clothing that makes the wearer look like they actually did something to rip their jeans or cargo pants and fray their hat or sweater. For this look the store charges high prices.

In an effort to compete with lower-end stores like GAP and Old Navy without diluting its image or reputation, ANF started Hollister Co., a California-inspired chain selling faux-surf gear. It also started Ruehl, a New-York themed store, to appeal to a different audience. However, Abercrombie is still the best-known of the brands and its other stores do not seem to have impacted its image or market share.

The store has recently gotten into trouble with class actions alleging racism; the catalogues are notable for rarely having minority faces.

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News Feed

10/10/08 10:10 am	Sector Snap: Teen apparel shares fall (AP)
10/10/08 9:10 am	The Real Story Wrap: Oct. 9 (TheStreet.com TV)
10/10/08 8:10 am	UPDATE - Friedman cuts price target on US apparel retailers (at Reuters)
10/10/08 7:10 am	Ahead of the Bell: Abercrombie & Fitch upgraded (AP)
10/10/08 7:10 am	Ahead of the Bell: Aeropostale upgraded (AP)
10/10/08 6:10 am	Wall Street Breakfast: Must-Know News (at Seeking Alpha)
10/10/08 6:10 am	Abercrombie upgraded by Citigroup (Briefing.com)
10/09/08 10:10 pm	[$$] September Made More Retailers Wince (at The Wall Street Journal Online)
10/09/08 8:10 pm	[$$] GM, Morgan Stanley Help Depress Stocks (at The Wall Street Journal Online)
10/09/08 6:10 pm	Business Highlights (AP)